Buddy Product Launch & Identity
Buddy is a pet-focused digital frame that brings playful energy to Aura's product lineup. Designed to capture the spirited, expressive nature of pets, Buddy blends bold graphic elements with Aura's refined design language, creating an identity that feels both joyful and intentional.
Role
Creative Direction
Packaging Design
Photo/Video Art Direction
In-house team
Jessi Chang / Sr. Designer
Scott Chapps / CCO
Photography/Video Partners
Tamino Castro / DP
Jamie Silver / Creative & Production
Neon Rabbit / Production
Working with illustrator Meghan Hopkins Sokorai, we developed a cast of hand-drawn pets that became the visual heart of Buddy's packaging. Confident line work and a cohesive color system give each character personality while maintaining visual unity.
