Gap Denim identiy & marketing
Since 1969, Gap has been known for simple, timeless design. As part of a rebrand focused on the brand’s denim heritage, I led the packaging design and creative direction for an updated denim packaging system. Inspired by the iconic 1990s Gap Denim line, the new design was modernized to align with the current brand identity. The result is a clean, elevated system with broad generational appeal—rooted in 50 years of Gap’s denim legacy.
Role
Packaging design
Art direction
Designed while in-house at Gap
In-house team
Minou Sinios, Kate Pelc, Stef Miller, Eddie Oh, Sami Barker
Our premium selvedge denim incorporated canvas to differentiate the collection and emphasize its elevated, crafted feel.
