Gap Holiday 2019
The best gifts are given with thoughtful intention. For Holiday 2019, our campaign was built around the concept “Gift the Thought.” I led the creative team in bringing this idea to life across marketing, in-store displays, and window installations. We used tonal color blocking and optimistic imagery to create a vibrant, joyful visual system that felt distinctly Gap.
Role
Design/Art direction
Designed while in-house at Gap
In-house team
Minou Sinios, Kim Bager, Clint Soren, Talia Levinas & Stef Miller
The flagship store windows featured layered, color-blocked posters, bold campaign imagery, and neon light tubing. Mannequins were styled in tonal, head-to-toe key looks to create a cohesive visual story.
In-store, the color-blocking carried through in merchandising, large-scale overhead imagery, and simple, dimensional gift box props.
