Reely Product Launch & Identity

Reely is a new product in Aura’s lineup, created to resonate with a younger audience through a differentiated visual identity. The look is bold and energetic, while still anchored in the clean, minimalist design language that defines Aura. 

Role
Creative Direction
Packaging Design
Photo/Video Art Direction

In-house team
Domenique Osborne / Copy
Scott Chapps / CCO

Photography/Video Partners
Scott Belch / Photographer
Tamino Castro / DP
Jamie Silver / Production
Neon Rabbit / Production

Reely’s wordmark uses a bold cut of the Avenir Next typeface with tight kerning that echoes the compact, edge-to-edge way photos appear on the product.

The Reely packaging mirrors the product’s form factor, designed for display both horizontally and vertically, showcasing the product beautifully in either orientation.

Reely Product Launch & Identity

Reely is a new product in Aura’s lineup, created to resonate with a younger audience through a differentiated visual identity. The look is bold and energetic, while still anchored in the clean, minimalist design language that defines Aura.

Aura

Gap Denim

Reely is a new product in Aura’s lineup, created to resonate with a younger audience through a differentiated visual identity. The look is bold and energetic, while still anchored in the clean, minimalist design language that defines Aura. 