Gap’s 2018 holiday is rooted in inclusivity. Using color as a metaphor for diversity, we created a tapestry of individuals that feels fun, festive & unique in the holiday retail landscape. Bold and impactful, this creative stands out in a way that is uniquely Gap. We can confidently say it is “color like no other”.
Design & Art Direction Creative Direction Matt Wright Photo Art Direction Sami Barker Design Steph Miller